Surely you’ve heard about Pinkberry. Everyone is talking about it. It’s known as the “real” frozen yogurt, and it’s all the rage in Hollywood. With US franchises only in New York and California, Pinkberry is definitely setting the trend for frozen yogurt. You gotta give props to the Pinkberry marketing team though…. Load all your franchises in the two most celebrity infested states, get it into celebrity hands, get a picture of that and voila – you’re business explodes. Here’s an example of what I’m talking about…I found this photo of Kirsten Dunst getting’ her Pinkberry on in LA. I’m sure the Pinkberry marketing execs were just loving this.
February 14, 2008 By 4 Comments